KiTbetter

Infrastructure & PaymentsStarSouth Korea

KiTbetter, a subsidiary of South Korean media technology company Muzlive, is rethinking music ownership through the KiTalbum, a patented physical and digital format that gives fans something to hold and artists a more direct, profitable way to share their work. Each KiTalbum is a keepsake box filled with collectible artwork and a pocket-sized KiT device that unlocks access to high-fidelity audio, video content, and exclusive fan experiences on any modern smartphone or tablet. (Compatible with iOS and Android.) Since releasing the world’s first connected album in 2012, KiTbetter has sold over 10 million KiTalbums worldwide and holds multiple patents on its proprietary U-NFC (Ultrasonic Near-Field Communication) technology. Trusted by major labels, independent artists, and fans alike, KiTbetter bridges the convenience of streaming with the permanence and collectibility of physical media. It delivers a more complete audiovisual album experience and returns music to something you can see, hear, and hold.